FRIDA MOM • Stream of Lactation
The first commercial to show lactating breasts on television.
In the week of launch, this campaign had 2 billion impressions without any paid media outside of a singular placement on the Golden Globes.
400% Increase in traffic to fridamom.com
30% increase in social engagement
2B Earned media impressions
Creative Agency: Mekanism
Executive Creative Director: Laura Wimer
Creative Director: Rachel Carlson
Associate Creative Director: Katie Bourgeois
Associate Creative Director: Bryan Davis
Managing Director: Tor Edwards
Brand Director: Katie Persichilli
Brand Director: Danielle Sabalvaro
Project Manager: Leah McGlone
Head of Strategy: Ambika Pai
Strategy Director: Dayna Uyeda
Assoc. Comms Strategy Director: Rachelle Avila
Head of Production: Katie Haberstock
Senior Producer: Zach Fleming
Production Company: Iconoclast
Director: Rachel Morrison
Line Producer: Lisa Cowan
Edit House: Forager TV
Forager EP: Ali Webb
Forager Post-producer: Denisse Juliana Jimenez
VFX Artist: Ira Morris
Editor: Sophia Lou
Color House: Irving Harvey
Colorist: Matthew Greenberg
Music Supervision by The Teenage Diplomat
Music Supervisors Quinn Donnell & Buzzy Cohen
Post Sound Finishing: SoundLounge
Senior Producer: Lauren Mullen
Sound Engineer: Justin Kooy