DOLLAR SHAVE CLUB
IDENTITY, BRANDING, BRANDING CREATIVE DIRECTION
Agency: Freelance Creative Director
DTC before DTC happened.
For razors-by-mail phenom Dollar Shave Club, collaborated
with founder Michael Dubin and VC firm on brand identity
for launch promo video starring Dubin (and guy in bear suit)
that scored 25+ million views.
To date - DSC has over 3 million subscribers.