DOLLAR SHAVE CLUB

IDENTITY, BRANDING, BRANDING CREATIVE DIRECTION

Agency: Freelance Creative Director

DTC before DTC happened.

For razors-by-mail phenom Dollar Shave Club, collaborated
with founder Michael Dubin and VC firm on brand identity
for launch promo video starring Dubin (and guy in bear suit)
that scored 25+ million views.

To date - DSC has over 3 million subscribers.