Global Rebrand Identity, Art Direction, Print, UX, In-store, Photo Art Direction, Copy Writing

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Coveted makeup brand Stila Cosmetics was looking for a fresh take on their brand. Defining their customer as an independent artist, fashion maiden and cultured ambitious female made it easy to create their new trademark, Makeup Your Own Rules.

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The new trademark inspired a total overhaul of the brand including a new brand manifesto, integrated print advertising,  online re-launch, in-store events,  fashion week activations and invigorated social conversation.

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Photography by  Tom Schirmacher

Work featured in  InStyle, Marie Claire, Elle, Ulta, Sephora, New You, Allure, People Style Watch, NYTFashion, NYTStyle

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The Stila rebrand resulted in double-digit quarterly revenue increases from launch and played a large part in Standard Time's Small Agency of the Year.