Global Rebrand Identity, Art Direction, Print, UX, In-store, Photo Art Direction, Copy Writing


Coveted makeup brand Stila Cosmetics was looking for a fresh take on their brand. Defining their customer as an independent artist, fashion maiden and cultured ambitious female made it easy to create their new trademark, Makeup Your Own Rules.


The new trademark inspired a total overhaul of the brand including a new brand manifesto, integrated print advertising,  online re-launch, in-store events,  fashion week activations and invigorated social conversation.


Photography by  Tom Schirmacher

Work featured in  InStyle, Marie Claire, Elle, Ulta, Sephora, New You, Allure, People Style Watch, NYTFashion, NYTStyle


The Stila rebrand resulted in double-digit quarterly revenue increases from launch and played a large part in Standard Time's Small Agency of the Year.